Soulful Management
Client Portfolio — Talent Roster 2026

Talent management with depth, strategy and commercial sense.

Soulful Management is a boutique talent agency representing purpose-driven talent across lifestyle, wellness, family, entertainment, travel and conscious consumer spaces. We build thoughtful partnerships between brands and talent with real audience trust, strong commercial potential and long-term career value.

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About, Soulful Management

Created for talent who want more than short-term visibility.

Soulful Management was created for talent who want more than short-term visibility.

We represent creators, personalities and public figures who are ready to build thoughtful, commercially strong careers beyond the next post, trend or campaign.

Our work combines traditional talent management with strategic positioning, brand partnership development and a deep understanding of the person behind the platform.

We care about commercial results, but not at the cost of credibility. The right partnership should make sense for the brand, the talent and the audience.

That is where we do our best work.

What makes us different

A boutique approach, shaped by experience.

01

Commercial strategy with human judgement

We understand what brands need: reach, engagement, credibility, content usage, conversion and clear delivery. We also understand what talent need: protection, clarity, fair terms and work that supports their long-term career.

02

Talent with trust

We focus on talent who have built real audience relationships, not just vanity numbers. Our approach prioritises credibility, relevance and the quality of the connection between talent and community.

03

Long-term thinking

We do not chase every opportunity. We look at what each campaign does for the talent's positioning, the brand's objectives and the bigger commercial picture.

04

Purpose without performance

We work well with brands in wellness, family, lifestyle, sustainability, travel, beauty, health and conscious consumer spaces, but we keep the work commercially clear. Values matter. So do deliverables, timelines, usage rights and results.

Services

Full-service talent and partnership work.

From representation and brand campaigns to appearances, career development and destination partnerships.

01

Talent Representation

Full-service management for selected talent, including commercial strategy, brand partnerships, negotiations, positioning, deal flow, calendar oversight and career planning.

02

Brand Partnerships

Campaign ideation, talent recommendations, outreach, negotiation, contracting, content delivery and partnership management.

03

Influencer Campaigns

Strategic creator campaigns for brands looking for trusted voices across lifestyle, wellness, family, travel, beauty, health and entertainment.

04

Personal Appearances & Events

Talent appearances, hosted events, launches, panels, live interviews, press activations and experiential campaigns.

05

Creator Career Development

Support for public figures and creators moving into a new chapter, including repositioning, commercial focus, media direction and long-term brand building.

06

Destination & Wellness Partnerships

Partnerships between talent, tourism boards, retreats, hotels, wellness venues and ethical travel brands, with a focus on meaningful storytelling and high-quality content.

Talent we work with

Recognition with real audience trust.

We love working with talent with both recognition and real audience trust. Soulful Management works with creators and public figures across motherhood, wellness, beauty, lifestyle, entertainment, fitness, fashion, travel and purpose-led storytelling. Each talent has a distinct audience, voice and commercial strength. Our role is to help brands find the right fit, structure the opportunity properly and protect the value of the partnership on both sides.

Holly Hagan-Blyth

Holly Hagan-Blyth

Motherhood, lifestyle, wellness, fitness and real-life family content

Holly Hagan-Blyth is a trusted UK personality, creator and entrepreneur with a loyal multi-platform community built on honesty and connection. Her content moves thoughtfully across motherhood, family life, health, fitness, ADHD awareness, beauty and body confidence, opening up the kind of conversations modern women genuinely value. Holly partners with brands she believes in, bringing proven commercial delivery alongside the warmth and credibility that come from sharing her real story.

Best-fit sectors

Parenting, motherhood, family, wellness, fitness, beauty, health, supplements, interiors, fashion, food, retail, tech, travel and lifestyle.

Key channels
Request Holly’s Media Kit
Safiyya Vorajee

Safiyya Vorajee

Motherhood, resilience, charity, inspiration and purpose-led influence

Safiyya Vorajee is a public figure, author and founder of The Azaylia Foundation, whose voice carries genuine weight with a deeply engaged community. Through her writing, charity work and openness about grief, motherhood and resilience, she has built a platform rooted in purpose, faith and lived experience. Safiyya is a natural fit for brands and campaigns that value emotional honesty, meaningful storytelling and partnerships handled with care.

Best-fit sectors

Charity, family, motherhood, women's health, wellness, self-care, beauty, lifestyle, publishing, events, purpose-led campaigns and community-led brands.

Key channels
Request Safiyya’s Media Kit
Lauren Elizabeth Adamson

Lauren Elizabeth Adamson

Fashion, beauty, home, motherhood, podcasting and lifestyle

Lauren Elizabeth Adamson is a lifestyle creator and podcast host whose content moves warmly between fashion, beauty, home, motherhood, travel and everyday family life. As co-host of the Nip Tuck podcast, she brings a considered, well-informed voice to beauty, aesthetics and women's lifestyle conversations. Lauren is a natural partner for brands that value relatability, long-term relationships and content that feels like a recommendation from a trusted friend.

Best-fit sectors

Fashion, beauty, home, interiors, motherhood, parenting, travel, wellness, skincare, clinics, aesthetics, retail, gifting and podcast partnerships.

Key channels
Request Lauren’s Media Kit
Jenny Powell

Jenny Powell

Broadcasting, wellness, healthy ageing, lifestyle and motherhood

Jenny Powell is one of British broadcasting's most enduring voices, with four decades on screen and radio and a current home presenting The Mixtape on Greatest Hits Radio. Beyond the credits, Wheel of Fortune, Top of the Pops, Loose Women, No Limits and BigHeads, Jenny is a passionate advocate for clean living, yoga, fitness and healthy ageing, sharing it all as a mum of two. She is a natural fit for brands championing wellbeing, longevity and a considered approach to modern lifestyle.

Best-fit sectors

Wellness, yoga, fitness, health, healthy ageing, beauty, lifestyle, family, motherhood, broadcasting, radio and media partnerships.

Key channels
Request Jenny’s Media Kit
Charlie Hedges

Charlie Hedges

Music, dance culture, parenting, podcasting and lifestyle

Charlie Hedges is a BBC Radio 1 DJ and presenter, co-hosting Radio 1's Dance Anthems alongside the CBeebies Parenting Helpline podcast, a rare crossover between mainstream music culture and modern motherhood. A former Kiss FM breakfast host of ten years and a festival mainstay at Glastonbury, Creamfields and Tomorrowland, she brings warmth, high energy and genuine range. Charlie is a natural partner for brands working across music, parenting, wellbeing and lifestyle who want a trusted voice with real reach.

Best-fit sectors

Music, festivals, dance, entertainment, parenting, motherhood, family, wellness, lifestyle, beauty, fashion, podcasting and broadcast partnerships.

Key channels
Request Charlie’s Media Kit
Natalia Gurmanova

Natalia Gurmanova

Actress, content creator, aspirational lifestyle and relationships

Natalia Gurmanova is an actress and content creator with a strong global following, 656K on Instagram in English and over 1.8M on TikTok in Russian, built around her signature 'princess treatment' and healthy relationship storytelling. Her visual world is polished, feminine and aspirational, resonating deeply with women who value self-worth, softness and intention. Natalia is a considered partner for luxury, beauty, fashion, wellness and lifestyle brands looking for elevated content and true international reach.

Best-fit sectors

Luxury, beauty, fashion, skincare, fragrance, wellness, lifestyle, travel, hospitality, jewellery, relationships and aspirational consumer brands.

Key channels
Request Natalia’s Media Kit

Full media kits, current audience data, rates and campaign examples are available on request.

Who we work with

Partnerships that feel credible, relevant and commercially useful.

We work with brands, agencies and organisations looking for talent partnerships that feel credible, relevant and commercially useful.

  • Wellness brands
  • Family and parenting brands
  • Beauty and lifestyle brands
  • Health and fitness brands
  • Ethical travel and tourism partners
  • Retreats, hotels and destination campaigns
  • Sustainable consumer brands
  • Media, podcast and publishing opportunities
  • Events, launches and live experiences
  • Brands looking for trusted voices rather than disposable reach
Our approach

Considered, commercial and clearly structured.

  1. 01

    Understand the brief

    We look at the brand objectives, audience, budget, deliverables, usage needs, timing and desired outcome.

  2. 02

    Recommend the right talent or partnership route

    We only suggest talent where there is a genuine fit between the person, the audience and the campaign.

  3. 03

    Shape the commercial opportunity

    We support with campaign structure, deliverables, fees, usage, exclusivity, timelines and practical details.

  4. 04

    Protect the quality of the work

    We manage communication, delivery expectations and the talent relationship so the partnership can run smoothly.

  5. 05

    Think beyond one campaign

    Where there is a strong fit, we look at how a partnership can develop over time.

Why brands choose us

A rare combination of commercial experience, talent sensitivity and strategic judgement.

Brands work with Soulful Management because we bring the rare combination of commercial experience, talent sensitivity and strategic judgement.

We understand the pace of brand campaigns, but we also understand the long-term value of protecting talent credibility.

That means better-fit partnerships, cleaner communication, stronger content and relationships that can grow beyond a single booking.

Founder
Josy, Founder of Soulful Management
Josy — Founder

Founded by Josy, an experienced talent manager with nearly two decades in celebrity, influencer and creator management.

Josy has worked across talent representation, brand partnerships, media opportunities, digital strategy and career development. Her work combines commercial understanding with a strong instinct for people, timing and public positioning.

Soulful Management was created to support talent who are moving into more considered, meaningful and commercially sustainable chapters of their careers.

This is management with care, but also with clear strategy, boundaries and commercial discipline.

Campaign opportunities

Formats we work across.

Sponsored content
Long-term ambassadorships
Product launches
Personal appearances
Press events
Podcast partnerships
Speaker opportunities
Retreat and destination campaigns
Family and parenting campaigns
Wellness and lifestyle partnerships
Content licensing and usage
Affiliate and performance campaigns
Brand advisory or creative input
Social-first storytelling campaigns
Contact

Interested in working with our talent?

Whether you have a live campaign, early-stage brief or simply want to understand who may be the right fit, we would be happy to talk.

Request Talent Portfolio
Send a Brief
Contact Soulful Management

We reply to every enquiry personally, usually within two working days.